Communication and Social Documentation graduate with industry experience in digital marketing, ranging from PPC advertising, Search Engine Optimization, and Email Deployments, among others.
Bachelor of Science, Communication & Media
Bachelor of Science, Social Documentation
Digital Marketing Specialist
Manage and deploy various email campaigns and databases using Acoustic Campaign, formerly IMB Watson Campaign Automation. Manage social media advertising and boosted posts. Build reports on email campaign performance and offer recommendations for improvements. Build SEO reports on site performance with top keywords and offer recommendations on any possible solutions to improve performance. Manage Google Ads accounts for a variety of business sizes. Assist self service clients with any possible problems that they may encounter in the system.
Facilitate the construction of special sections and inserts into the paper, utilizing the Adobe Creative Suite. Ranging from supplemental pieces with content received from local organizations, The Greater Waterbury Chamber of Commerce, to more light hearted sections geared towards helping our readers prepare for various times of the year, Homes section with new up-to-date styles, Health section & sections geared towards the diverse readership base from urban to rural farms. Work closely with sales staff to facilitate the production process of ads from beginning to final product via an outsourcing service. Set page counts and placement of ads onto the daily paper for editorial staff to insert the final content.
(Contract Position) Create promotional material for new and current programs. Maintain web content, online presence and email campaigns. Create internal material for newsletters and fundraising events. Maintain social media presence and online persona.
2013 – 2016 | Southington, Connecticut | Lowe’s Home Improvement
Serves as the store expert in the Flooring department by providing detailed product information to both customers and peers, promoting and recommending products, plans, or installation services that match customer needs, informing customers on pricing, options or status on pending orders. Includes generating leads, conducting sales activities, building relationships with customers, keeping shelves stocked and correctly displayed, and coordinating successful completion of projects and orders. This includes performing order management duties such as entering new orders for customers, reaching out to vendors on special orders, tracking and fulfilling orders, and resolving issues
- Social Media — Twitter, Facebook, Instagram, LinkedIn
- Photography — Film & Digital, DSLR, Mirrorless, Off Camera Flash, Studio Management
- Multimedia —- Adobe: Photoshop, Illustrator, Premiere, After Effects, InDesign, Dreamweaver
- Productivity — Google Apps, MS Office, MS Visio, OpenOffice, Pages
Working with a team to get a non-profit charity off the ground, Forklift operation; Clarkson Newspaper; Clarkson Radio; Clarkson Television; Traveled to Greece, Italy, and Canada; Redesigned apartment complexes; Designed home addition; Designed a two story home; Prop design and creation; Metal fabrication; Restoration